First Coaching and Consulting Program geared strictly to the Bank Investment Consultant announces new book release

June 30, 2004 -- Through a combination of advanced selling skills, Invitational Marketing and industry proven best practices, Bob Cobb President and Head Coach of the Ultimate Bank Advisor, has released the first step by step strategy to maximize the competitive advantage offered to anyone building a financial planning practice in a bank environment.

The Strategy is bases on the 8 keys:

Leveraging the Bank Story
Nurturing Trust
Deepening the Relationship
Turning your Bank Partners into a Championship Sales Team
Delivering Dazzling Client Service
Building your Internal Brand
Mastering Outcome Centered Selling
Developing Client Advocates

Mr. Cobb is a outspoken proponent of the Bank Advisory Model and a leading authority on the steps required to succeed in that environment.

The book is due for release in early July. The firm is currently taking advanced orders.

Questions and comments can be directed to Bob Cobb at 941-753-6560 or BobCobb@UltimateBankAdvisor.com




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